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Fontimedia logo Who we are Services BlogsAcademy Contacts Search here Press enter to search or press ESC to exit Free consultation free consultation contact us Account based b2b marketing: new post-pandemic considerations Published by Janine Fiorani You can find me on: Updated the:April 15, 2021 Reading time: 4 minutes account based marketingThe pandemic that hit the whole world in 2020 marked an epochal change for the economy. In the first months of managing the health emergency, many companies readapted, adopting solutions to accelerate digitalisation. In this period, the need to consolidate the processes started and maximize business opportunities has directed companies towards tools to generate immediate results: today we are talking about the prospects and advantages of account based marketing for B2B. Why account based marketing (ABM) is even more strategic for the foreseeable future B2B account-based marketing is a strategy that involves identifying target.
companies towards which to direct specific activities, with the aim of obtaining valid leads . ABM allows you to speed up processes, accelerate ROI and achieve ambitious goals in a short time. For this reason, the technique will hold even more advantages in the near future, which will see digital tools transform into catalysts for the recovery of activities . Compared to B2B marketing plans which can take months to generate results - because they are based on an organic conversion path of prospects - account based marketing allows opportunities to materialize immediately . By focusing on specific target companies, ABM responds to industries' needs for targeted, personalized communications Australia WhatsApp Number Data A technique that proves to be very useful, for example, in the case of niche markets that struggle to generate quality traffic on the site, but not only. Due to the uncertainty of the moment as the pandemic emergency continues throughout the world, many companies are reviewing their strategies, choosing to focus on a limited number of prospects with a high impact on ROI . Download the ebook A questo punto, può sorgere spontanea una domanda: che ne sarà dell’inbound marketing.
nel prossimo futuro? Benché le due strategie possano sembrare differenti, in realtà sono complementari: integrarle può riservare imperdibili vantaggi per le aziende. Mentre l’ABM si concentra sugli account in target generando risultati nel breve termine, l’inbound marketing lavora sulla SEO, la lead generation e la fidelizzazione dei clienti già acquisiti. Uno sguardo al 2020 Da un recente studio condotto da ITSMA, sono emersi alcuni insight interessanti che riguardano gli effetti della crisi pandemica sulla strategia ABM: il 44% delle aziende non ha modificato il budget dedicato alla pianificazione il 26% degli intervistati ha annunciato di aver incrementato gli investimenti il 67% delle aziende sta monitorando il ROI dalle attività di account based marketing il 77% di queste ha registrato un maggior tasso di conversione rispetto a quello ottenuto dalle campagne organiche Cosa aspettarci nel post-pandemia? Il successo dell’account-based marketing è dovuto alla sua efficacia nel raggiungere contatti.
companies towards which to direct specific activities, with the aim of obtaining valid leads . ABM allows you to speed up processes, accelerate ROI and achieve ambitious goals in a short time. For this reason, the technique will hold even more advantages in the near future, which will see digital tools transform into catalysts for the recovery of activities . Compared to B2B marketing plans which can take months to generate results - because they are based on an organic conversion path of prospects - account based marketing allows opportunities to materialize immediately . By focusing on specific target companies, ABM responds to industries' needs for targeted, personalized communications Australia WhatsApp Number Data A technique that proves to be very useful, for example, in the case of niche markets that struggle to generate quality traffic on the site, but not only. Due to the uncertainty of the moment as the pandemic emergency continues throughout the world, many companies are reviewing their strategies, choosing to focus on a limited number of prospects with a high impact on ROI . Download the ebook A questo punto, può sorgere spontanea una domanda: che ne sarà dell’inbound marketing.
nel prossimo futuro? Benché le due strategie possano sembrare differenti, in realtà sono complementari: integrarle può riservare imperdibili vantaggi per le aziende. Mentre l’ABM si concentra sugli account in target generando risultati nel breve termine, l’inbound marketing lavora sulla SEO, la lead generation e la fidelizzazione dei clienti già acquisiti. Uno sguardo al 2020 Da un recente studio condotto da ITSMA, sono emersi alcuni insight interessanti che riguardano gli effetti della crisi pandemica sulla strategia ABM: il 44% delle aziende non ha modificato il budget dedicato alla pianificazione il 26% degli intervistati ha annunciato di aver incrementato gli investimenti il 67% delle aziende sta monitorando il ROI dalle attività di account based marketing il 77% di queste ha registrato un maggior tasso di conversione rispetto a quello ottenuto dalle campagne organiche Cosa aspettarci nel post-pandemia? Il successo dell’account-based marketing è dovuto alla sua efficacia nel raggiungere contatti.