Post by account_disabled on Mar 7, 2024 4:41:39 GMT
It is precisely by starting from connections that the event opened, with the inspirational and motivating speech "HubSpot spotlight" by Yamini Rangan, Stephanie Cuthbertson, and Dharmesh Shah, respectively CEO, CPO, CTO/Co-Founder of HubSpot . The speakers in fact reiterated how important it is to connect with others, especially after two years of the pandemic period which led everyone - companies, tools, people - to disconnect, with all the nuances that connections bring with them. Even in this article I want to start like this, because we marketers know it well: connections, relationships, trust... are things that we build every day with our customers and prospects and we know how important they are.
And it all has to do with content. In fact , content continues to Germany Phone Number dominate marketing today, forming the basis of many of these fundamental relationships. However, even if the content is brilliant and valuable, it may not bring the desired results. The quantity and quality of content must be balanced with performance, otherwise you are just wasting resources. To increase sales and engagement and improve connections, a good resource is smart content. But what exactly are they and how can they constitute an additional weapon? I'll tell you about it. Valuable content... worthless if it isn't smart We all know that the contents that perform best and are most capable of attracting leads are those that come closest to the characteristics and needs of the users who use them.
The contents must in fact be: Target exactly what customers want and need Optimized to appear at the right time in the right way Always on and updated Useful and valuable for those who use it It goes without saying that not all the content we produce can be equally useful and valuable for the entire audience we address. An e-book, a blog article, an e-mail may have language and content suitable for a prospect who is perhaps approaching the company for the first time, but they could be unsuitable for an already existing and loyal customer . This is why it would always be appropriate and recommended to create ad hoc content and specific communication for each cluster of customers/prospects that the company wants to address.
And it all has to do with content. In fact , content continues to Germany Phone Number dominate marketing today, forming the basis of many of these fundamental relationships. However, even if the content is brilliant and valuable, it may not bring the desired results. The quantity and quality of content must be balanced with performance, otherwise you are just wasting resources. To increase sales and engagement and improve connections, a good resource is smart content. But what exactly are they and how can they constitute an additional weapon? I'll tell you about it. Valuable content... worthless if it isn't smart We all know that the contents that perform best and are most capable of attracting leads are those that come closest to the characteristics and needs of the users who use them.
The contents must in fact be: Target exactly what customers want and need Optimized to appear at the right time in the right way Always on and updated Useful and valuable for those who use it It goes without saying that not all the content we produce can be equally useful and valuable for the entire audience we address. An e-book, a blog article, an e-mail may have language and content suitable for a prospect who is perhaps approaching the company for the first time, but they could be unsuitable for an already existing and loyal customer . This is why it would always be appropriate and recommended to create ad hoc content and specific communication for each cluster of customers/prospects that the company wants to address.