Post by account_disabled on Mar 12, 2024 9:47:02 GMT
Communication has changed, revolutionized and overturned by digital. Over the last ten years, paper newspapers have lost between 25 and 45% of readers in Italy and 25% of newsstands have closed permanently. If the press cries, Television does not laugh with its -23.6% compared to 2010 . The task of those who communicate is to try to predict the future, to make strategic and training choices that facilitate their stay on the market. Those who work in the sector today cannot help but observe that, even on the Internet, contents no longer work like they did a few years ago.
Sources have multiplied, positioning on search engines is more complicated India Mobile Number Data and bloggers or organizations/people with highly followed profiles have been born and grown professionally, who have supported the big media in informing and entertaining. A few days ago I was captured by the "slide" that appeared in the Sole24Ore "The new media, dominated by niches and individuals" by Enrico Marro in which it is hypothesized that: “The Internet will continue to change the face of the media: according to Daniel Okrent of the New York Times, in place of large editorial offices in the future an editorial model based on «individuals and small alliances of individuals», focused on niche topics, will triumph.
But advanced technologies will have made us more motivated and active “information consumers” than before, explains Viktor Mayer-Schönberger of the University of Singapore”. An easy prediction to make is that a large variety of sources will segment the market and put the big players in difficulty who will have to make aggressive and non-wait-and-see technological and editorial choices. People will be increasingly inclined to create their own collection of sources based on their needs by identifying areas and topics that are similar to them. I don't know what will happen in the future. I imagine that, with the multiplication of sources and contents, each user will identify media and people who they deem reliable and will remain hooked on them.
Sources have multiplied, positioning on search engines is more complicated India Mobile Number Data and bloggers or organizations/people with highly followed profiles have been born and grown professionally, who have supported the big media in informing and entertaining. A few days ago I was captured by the "slide" that appeared in the Sole24Ore "The new media, dominated by niches and individuals" by Enrico Marro in which it is hypothesized that: “The Internet will continue to change the face of the media: according to Daniel Okrent of the New York Times, in place of large editorial offices in the future an editorial model based on «individuals and small alliances of individuals», focused on niche topics, will triumph.
But advanced technologies will have made us more motivated and active “information consumers” than before, explains Viktor Mayer-Schönberger of the University of Singapore”. An easy prediction to make is that a large variety of sources will segment the market and put the big players in difficulty who will have to make aggressive and non-wait-and-see technological and editorial choices. People will be increasingly inclined to create their own collection of sources based on their needs by identifying areas and topics that are similar to them. I don't know what will happen in the future. I imagine that, with the multiplication of sources and contents, each user will identify media and people who they deem reliable and will remain hooked on them.