Post by account_disabled on Dec 26, 2023 8:31:49 GMT
The Food Institute reveals trends in the food industry in Asia are changing, pointing to COVID-19 as a key catalyst. Consumers want innovative food that builds the body's immune system in various ways. As for ready-to-cook food Ready-to-eat food with a long shelf life and food that is nutritious and healthy has a high growth rate. Consumers have developed the habit of buying more food to eat at home. There has been an increase in the activity of cooking food for one's own consumption. And the popularity of buying online has increased until it has become the new normal. It is recommended that Thai food processing operators must adjust their strategies to meet market needs in time. Seriously create online distribution channels. Join hands with transportation partners Build confidence in the brand, product quality and safety.
Ready to take measures to help SME entrepreneurs in the short term by providing benefits. To relieve the burden on entrepreneurs, such as discounts on various services. It also continues to support entrepreneurs in almost every sector across the country under various projects. Mrs. Anong Paichitpraphapon Director of the Food Institute Ministry of Industry network agency revealed that the Food Intelligence Center (Food Intelligence Center) of the Food Institute has prepared a report on consumer behavior and the food industry in Asia during WhatsApp Number List the COVID-19 situation. It was found that consumers demand food that is Helps strengthen the body's immune system. This will be an opportunity for various brands. in creating innovative products that will help strengthen the immune system against future diseases, such as Vietnamese consumers Popular to eat black garlic To help strengthen the body's immune system. or Filipino consumers It is more popular to eat products from moringa and virgin coconut oil.
As for Singapore consumers, demand for vitamin C and multivitamins is 3-5 times higher than in Japan. Various food processing factories Turning to focus on direct-to-consumer retail channels rather than entering various food service business channels. Foods with a long shelf life have increased sales. Especially canned food instant noodles and drinks, etc. In South Korea, CJ CheilJedang, a leading South Korean food company. and biotechnology Has published research results "2020 HMR Trend" after the outbreak of the COVID-19 virus. that South Koreans emphasize saving time in preparing food They ate more meals at home, approximately 83 percent, which was an increase of approximately 23 percent compared to the previous year. More and more products are being ordered online. In particular, ready-to-eat food products grew by more than 46.4 percent, such as food products that use only frying. Or those that are heated in a microwave, including Meal Kit products that use a cooking method of just pouring the entire set of food ingredients into the pot and boiling. At the same time, there is also an increase in the behavior of eating late meals or 4th meals, called "4 th Meal". The most popular food is frozen chicken products such as fried chicken, chicken nuggets, and there are also frozen gyoza. Hard, sausage, instant noodles Ready-to-eat rice, meatballs, frozen bakery products, etc. Consumers also give importance to choosing food that has high nutritional value. Good for health even though the price is high. Research company Nielsen surveyed consumer opinions in 11 countries in Asia. After the COVID-19 situation occurred, it was found that 86 percent of consumers in China would eat food at home, followed by Hong Kong at 77 percent and Malaysia, Vietnam, and South Korea at 62 percent. It was found that the retail value of food in Asia had an average growth rate of 100 percent. 20-25 per week from January onwards. Mrs. Anong added that The Asian food market has evolved over the past five years, becoming a market that is increasingly incubating innovative products. The lifestyle of consumers has become more urbanized. Food delivery business grows amid COVID-19 situation Behavior is changing to buy things to eat at home and there is more activity in cooking for one's own consumption, such as in Japan and Thailand. This behavior will become normal in the new way of life (New Normal) with more online orders. “Changing consumer behavior has made the food service business Retail business And food manufacturers need to adapt. And when the COVID-19 outbreak situation is the catalyst, food processing enterprises have to adjust their strategies quickly. So it will respond in time to the needs. Creating a serious online distribution channel has become an opportunity for small businesses that is easily accessible because the costs are not high. and must find a partner to help with product delivery But it's important that you shouldn't overlook it. is to build trust in the brand at the production site and providing information to consumers to build confidence in food safety. I believe that everyone will get through this crisis if they are ready to adapt.” Mrs. Anong said that the Food Institute has implemented measures to help SME food and beverage industry operators in the short term by providing benefits. To relieve the burden on entrepreneurs during the COVID-19 situation, such as discounts on using the services of the product research and development center. Discount on analytical laboratory services Discount on system inspection or certification services and discounts on training services for personnel Currently, we are in the process of creating an online course for entrepreneurs to prepare to conduct business if trade conditions return to normal. Currently, there are many entrepreneurs interested in participating. In addition, it has supported entrepreneurs in almost every sector throughout the country. Continuously under various projects such as "Strengthening Project Fruit production and processing network Organic agriculture, complete and safe agriculture
Ready to take measures to help SME entrepreneurs in the short term by providing benefits. To relieve the burden on entrepreneurs, such as discounts on various services. It also continues to support entrepreneurs in almost every sector across the country under various projects. Mrs. Anong Paichitpraphapon Director of the Food Institute Ministry of Industry network agency revealed that the Food Intelligence Center (Food Intelligence Center) of the Food Institute has prepared a report on consumer behavior and the food industry in Asia during WhatsApp Number List the COVID-19 situation. It was found that consumers demand food that is Helps strengthen the body's immune system. This will be an opportunity for various brands. in creating innovative products that will help strengthen the immune system against future diseases, such as Vietnamese consumers Popular to eat black garlic To help strengthen the body's immune system. or Filipino consumers It is more popular to eat products from moringa and virgin coconut oil.
As for Singapore consumers, demand for vitamin C and multivitamins is 3-5 times higher than in Japan. Various food processing factories Turning to focus on direct-to-consumer retail channels rather than entering various food service business channels. Foods with a long shelf life have increased sales. Especially canned food instant noodles and drinks, etc. In South Korea, CJ CheilJedang, a leading South Korean food company. and biotechnology Has published research results "2020 HMR Trend" after the outbreak of the COVID-19 virus. that South Koreans emphasize saving time in preparing food They ate more meals at home, approximately 83 percent, which was an increase of approximately 23 percent compared to the previous year. More and more products are being ordered online. In particular, ready-to-eat food products grew by more than 46.4 percent, such as food products that use only frying. Or those that are heated in a microwave, including Meal Kit products that use a cooking method of just pouring the entire set of food ingredients into the pot and boiling. At the same time, there is also an increase in the behavior of eating late meals or 4th meals, called "4 th Meal". The most popular food is frozen chicken products such as fried chicken, chicken nuggets, and there are also frozen gyoza. Hard, sausage, instant noodles Ready-to-eat rice, meatballs, frozen bakery products, etc. Consumers also give importance to choosing food that has high nutritional value. Good for health even though the price is high. Research company Nielsen surveyed consumer opinions in 11 countries in Asia. After the COVID-19 situation occurred, it was found that 86 percent of consumers in China would eat food at home, followed by Hong Kong at 77 percent and Malaysia, Vietnam, and South Korea at 62 percent. It was found that the retail value of food in Asia had an average growth rate of 100 percent. 20-25 per week from January onwards. Mrs. Anong added that The Asian food market has evolved over the past five years, becoming a market that is increasingly incubating innovative products. The lifestyle of consumers has become more urbanized. Food delivery business grows amid COVID-19 situation Behavior is changing to buy things to eat at home and there is more activity in cooking for one's own consumption, such as in Japan and Thailand. This behavior will become normal in the new way of life (New Normal) with more online orders. “Changing consumer behavior has made the food service business Retail business And food manufacturers need to adapt. And when the COVID-19 outbreak situation is the catalyst, food processing enterprises have to adjust their strategies quickly. So it will respond in time to the needs. Creating a serious online distribution channel has become an opportunity for small businesses that is easily accessible because the costs are not high. and must find a partner to help with product delivery But it's important that you shouldn't overlook it. is to build trust in the brand at the production site and providing information to consumers to build confidence in food safety. I believe that everyone will get through this crisis if they are ready to adapt.” Mrs. Anong said that the Food Institute has implemented measures to help SME food and beverage industry operators in the short term by providing benefits. To relieve the burden on entrepreneurs during the COVID-19 situation, such as discounts on using the services of the product research and development center. Discount on analytical laboratory services Discount on system inspection or certification services and discounts on training services for personnel Currently, we are in the process of creating an online course for entrepreneurs to prepare to conduct business if trade conditions return to normal. Currently, there are many entrepreneurs interested in participating. In addition, it has supported entrepreneurs in almost every sector throughout the country. Continuously under various projects such as "Strengthening Project Fruit production and processing network Organic agriculture, complete and safe agriculture