Post by account_disabled on Jan 23, 2024 9:40:00 GMT
You can often hear from marketers or business representatives “We need to attract more target audience” or “We don’t target them, they’re not my target audience.” But what does this mean and why is this aspect given so much attention? Read what the target audience is, how to create its portrait and describe its characteristics. And why is it so important to understand who your target audience is. Reading time: 12 minutes What is the target audience Types of target audience How to determine your target audience How to create a portrait of the target audience: collecting information Example of target audience analysis Channels of interaction with the target audience Summary What is the target audience A target audience is a group of people who might be interested in your product, service, or whatever you do.
That is, these Fax Lists are your potential consumers. For example, for a publication about business, the target audience is entrepreneurs. For construction hypermarkets - foremen, builders or people who do repairs with their own hands. But these are very simplified examples. Each target audience can have hundreds of characteristics. This is why companies study their audience very carefully to understand in detail who it is. For example, “furniture buyers” is too abstract for the target audience. After all, it is divided into: companies that purchase, for example, tables and chairs for the office; housewives choosing a kitchen; homeowners who rent it out and are looking for inexpensive but decent furniture; parents who need a set for their nursery; even children who can already influence the choices of adults, etc.
It is clear that all these categories have their own characteristics and completely different motives. Therefore, a brand cannot treat them all the same. In a simplified way, the target audience is determined approximately according to this template. Example of defining the target audience, marketing target audience Approximate description of a target audience representative Why you need to know your target audience: the most important thing is to know who your consumer is in order to create a more suitable offer for him; understand the pains and needs of the target audience in order to adapt your product to them and get more profit; analyze where your potential customers live and advertise only where it makes sense; be present exactly where your future clients will be - for example, at niche exhibitions and conferences; build more personalized communication - in the newsletter, personal correspondence, social networks; choose communication channels that are most suitable for communicating with the audience - for example, Instagram is important for clothing brands; do not show advertising to people for whom your product is not suitable due to religious norms or beliefs; Know what influences your customers' decision making and influence it more effectively.
That is, these Fax Lists are your potential consumers. For example, for a publication about business, the target audience is entrepreneurs. For construction hypermarkets - foremen, builders or people who do repairs with their own hands. But these are very simplified examples. Each target audience can have hundreds of characteristics. This is why companies study their audience very carefully to understand in detail who it is. For example, “furniture buyers” is too abstract for the target audience. After all, it is divided into: companies that purchase, for example, tables and chairs for the office; housewives choosing a kitchen; homeowners who rent it out and are looking for inexpensive but decent furniture; parents who need a set for their nursery; even children who can already influence the choices of adults, etc.
It is clear that all these categories have their own characteristics and completely different motives. Therefore, a brand cannot treat them all the same. In a simplified way, the target audience is determined approximately according to this template. Example of defining the target audience, marketing target audience Approximate description of a target audience representative Why you need to know your target audience: the most important thing is to know who your consumer is in order to create a more suitable offer for him; understand the pains and needs of the target audience in order to adapt your product to them and get more profit; analyze where your potential customers live and advertise only where it makes sense; be present exactly where your future clients will be - for example, at niche exhibitions and conferences; build more personalized communication - in the newsletter, personal correspondence, social networks; choose communication channels that are most suitable for communicating with the audience - for example, Instagram is important for clothing brands; do not show advertising to people for whom your product is not suitable due to religious norms or beliefs; Know what influences your customers' decision making and influence it more effectively.